Social Media Webinar Reminder

MAC’s free webinar is next Tuesday – mark your calendar
 Socialize with Us! 
Tuesday, May 20, 11:30 a.m. – 12:30 p.m.

Join us for a lively discussion about social media.  We will host a moderated (audio) panel discussion with representatives from three arts organizations that are successfully using social media to connect with their audiences. 
Alpine Theatre Company’s Luke Walrath, Alberta Bair Theater’s Jody Grant and Archie Bray Foundation’s Rachel Hicks will continue the discussion that was featured on Page 20-21 in MAC’s most recent issue of State of the Arts.

To log in as our guest go to MAC’s homepage The Art of Leadership
or click here
The site opens 15 minutes prior to the start time.
Social Media Webinar Reminder

Oktoberfish at Stumptown Art Studio

See below for some of the clever and funny things our grantees think of….
Hi Kristin….just for your viewing entertainment, I am attaching a link to a video of our recent fundraiser, “Oktoberfish”.  What a fantastic time we had, with about 150 guests and a perfect fall evening.  Feel free to use any of the pictures in your publications.  
Melanie Drown
145 Central Avenue
Whitefish, Montana 59937
tel: 406.862.5929
501(c)3 non-profit organization: est. 1995
Here is the you tube link from Oktoberfish – 
Oktoberfish at Stumptown Art Studio

Social Media Thoughts

Gathering tips from some of our arts organizations about social media.  Below are some thoughts from Alan Satterlee at the Glacier Symphony.
I am honored that you would reach out to us for input.  In my view, the GSC has just a moderate level of experience and use with social and interactive media strategies.  They consist of:
1.  Collecting (and paying for……) high quality imagery (recordings, photography, and video).  Branching out and getting aerial imagery of outdoor events, etc. has also been effective.  This is a critical first step, as utilization of social and interactive media means people are looking at you digitally and expect high quality images…..
2.  Start with the basics and build off that.  Simple Facebook Page with photo albums and consistent, relevant postings that engage your audience.
3.  When possible link other social media to one outlet to save valuable resources (ie we have our twitter account linked to facebook so whenever we post something on facebook, it tweets to our twitter followers).
4. Don’t believe the statistics…………..analyze them then evaluate how to use social media……we have nearly 500 followers on facebook, but when you look at insights, less than 200 of them are active monthly users……..
5.  We have feedback from users that OCCASIONAL and RELEVANT “eblasts” are the best form of communication (and great for us as they cost us nearly nothing).
6.  Post photos, press releases, videos, and any other interactive media you can on your website or Facebook page.  Do everything possible to drive traffic to those sites.  
7.  If purchasing advertising on social media sites, make sure there are tangible ways to measure the results…..this is easier to do than with traditional print advertising, etc. because you can track clicks, etc. 
That is just a few thoughts from the top of my brain…….hope that helps.
Social Media Thoughts

Firing Someone for Slamming Their Nonprofit Employer on Social Media: Legal Update

Firing Someone for Slamming Their Nonprofit Employer on Social Media: Legal Update

Dear Rita: I liked your article a couple of years ago about whether employees could be fired for what they posted on their Facebook page. Since then I keep reading about how a federal law, called the NLRA, is being used to regulate what action an employer can take when an employee posts negative comments about the employer on a private Facebook page. Can you explain what this is about? Signed, Wondering
Dear Wondering: You are truly keeping up-to-date on the most recent Facebook decisions and I will be happy to fill you in. And towards the end of this article we’ve included language for a personnel policy on social media. To read more:
Firing Someone for Slamming Their Nonprofit Employer on Social Media: Legal Update