Grammar Discussions….. yes, we really do talk about these kinds of things at the office. Like the fact that I simply am not able to put one space after punctuation…. I don’t care what the rules say. My thumb just goes bap-bap all by itself…. Arni gets a grammar email and this is what we learned…
“Just look at a page of typescript that is unrelieved by paragraph breaks: it immediately seems to be indigestible and stuffy. Compare that with a page broken up by lively headings which straightaway appears more interesting and inviting.
“Paragraphs allow the writer to change tack or subject and, equally important, give the eye a rest. When the text moves from one point to another that is the time for a par break. However, much will depend on the style of the publication or document and on the column width. For news-style print jobs, using double or multi-column format, paragraph breaks are usually needed after every second or third sentence–say about every 50 to 70 words. . . . For single-column reports, books, manuals, leaflets and brochures, it is usually better to have slightly longer paragraphs with perhaps four or five sentences.”
(John Foster, Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media, 5th ed. Kogan Page, 2012)
“In e-mail communication, paragraph breaks are even more important. They should be more frequent. A rule of thumb I use is three to eight lines as the maximum paragraph length for e-mails. It is also a good idea to separate paragraphs with a blank line to add delineation.”
(Robert T. Whipple, Understanding E-Body Language: Building Trust Online. Productivity Publications, 2006)