Know Your Audience

Know Your Audience
Jennifer Maloney, WSJ
Oct. 21, 2013 12:01 a.m. ET
It’s a common conundrum for arts organizations on a shoestring budget: They could sell more tickets—and woo more donors—if only they knew exactly who was coming to their shows.
Selena Juneau-Vogel, the program director for Fractured Atlas, and Executive Director Adam Huttler. Adrienne Grunwald for The Wall Street Journal
But crunching audience data is a hurdle for small arts groups, who often store information piecemeal in spreadsheets and email lists, and can’t afford high-powered software to pull it all together.
Enter Fractured Atlas, a New York-based nonprofit group that Monday is set to launch new, free, software for arts organizations to sell tickets and create a unified database of their audience members and patrons.
Theresa A. Cameron
Local Arts Services
The National Service Organization for America’s Local Arts Agencies
Know Your Audience