Below you will find information on corporate marketing sponsorships for nonprofits, Michael Kaiser will be in Billings March 29th, MetLife Foundation Innovative Space Awards, League of American Orchestras’ new Audience Demographic Research Review, Impact of the Recession on Nonprofits, Arts in Education Model Development and Dissemination grants, Technology Donations for Nonprofit Arts Organizations, Ways to Use Mobile Apps in the Arts, 5 Tips for Creating Non-Profit Online Communities, Cheap, Fast, and Good. Can Nonprofits have them All?, two items from the Artful Manager blog, Board Café: What to Do When You Really, Really Disagree with a Board Decision, and Green Papers from the Americans for the Arts.
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Beck McLaughlin Education & Web Services Director Montana Arts Council PO Box 202201 Helena, MT 59620-2201 406-444-6522 Arts in Education Hotline 800-282-3092
This month, Consultant’s Corner features an MNA (MT Nonprofit Association) interview with Barbara Harrington. Along with her business partner, Barbara has been helping nonprofits raise funds from corporate marketing budgets for 20 years. We asked her recently to share her knowledge about the basics of marketing sponsorships and the essentials of how a nonprofit should prepare to solicit funds from corporate marketing budgets. Barbara will be presenting the Creative Partnerships: Building Your Bottom Line With Innovative Corporate Sponsors webinar for MNA on Feb 25 (see the end of the blog article for details).
MNA: What are corporate marketing sponsorship funds and why should nonprofits consider seeking them?
BH: Diversifying funding is a necessity for most nonprofits, yet many of us are unfamiliar with the revenue “marketing sponsorships” can bring. Corporate marketing or sponsorship budgets are different from corporate philanthropy dollars. Corporations spend a tremendous amount on marketing and getting their products in front of their target consumers. Traditional advertising is costly and not as effective, hence the growing popularity of marketing sponsorships with nonprofits. Some may think there isn’t a corporate structure in Montana…think again! Every product you see in every store is backed by considerable marketing dollars, and proven strategies exist for tapping into those funds for your organization. To be successful, nonprofits need to understand how corporations spend their marketing dollars and how toaccess these funds by setting values, clarifying benefits and ultimately documenting a return-on-investment for the sponsor.
Community Conversation with Michael Kaiser
As President of the Kennedy Center and author of The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations, Michael Kaiser will speak to the Montana arts and cultural community about maintaining artistic creativity and integrity during these challenging economic times on Monday, March 29 at the Albert Bair Theaterin Billings. The event is Kaiser’s only stop in Montana as part of his national Arts in Crisis: A Kennedy Center Initiative tour of all 50 states. Register here.
OPEN CALL FOR ENTRIES: 2010 METLIFE FOUNDATION INNOVATIVE SPACE AWARDS
Leveraging Investments in Creativity, in collaboration with MIT’s Department of Urban Studies and Planning, and supported by a funding partnership of the MetLife Foundation and the Ford Foundation, announces an open call for entries to the 2010 MetLife Foundation Innovative Space Awards, a grant-making program of Space for Change: Building Community through Innovative Spaces.
ABOUT THE AWARDS
Launched in 2009, the MetLife Foundation Innovative Space Awards is a competitive national funding program that recognizes outstanding efforts in the design and development of affordable space for artists. The program emphasizes the benefits artist spaces yield for both artists and their communities. In the Awards’ concluding round of grantmaking leading artist spaces will be selected from across the country to receive unrestricted awards ranging from $10,000 – $50,000 along with access to technical assistance and a learning community of peer institutions.
HOW TO APPLY
Applications may be submitted by non-profit organizations, individual artists, public agencies, or a combination of the three, for artist space projects that:
- Provide affordable space for artists to work, or to live and work
- Are designed for multi-use or share space with a variety of tenants
- Have been in place for a minimum of one year
- Demonstrate a positive contribution (social, economic, cultural) to the community in which it exists
- Promote ownership or significantly favorable lease terms for artists
From NASAA Notes (Assembly of State Arts Agencies)
In early 2009, the League of American Orchestras asked McKinsey & Company to collect and analyze existing orchestra audience participation data to understand the impact of demographic trends on orchestras now and in the future. The League’s new Audience Demographic Research Review contains their report. This report, released concurrently with the NEA’s Survey of Public Participation in the Arts findings, provides additional details about the behavior of orchestra audiences within and across generations.
Impact of the Recession on Nonprofits
The Johns Hopkins Listening Post Project, a part of the Center for Civil Society Studies, has recently released the results of their survey of nonprofit organizations. The survey sample includes nonprofits in children and family services, elderly housing and services, education, community and economic development, and the arts. Findings indicate that the vast majority of nonprofits experienced fiscal stress during late 2008 and early 2009 and that arts organizations were particularly hard hit.
Federal Arts in Education Grant Program
The U.S. Department of Education is accepting applications for its Arts in Education Model Development and Dissemination grants. This program supports the enhancement, expansion, documentation, evaluation, and dissemination of innovative, cohesive models that are based on research and have demonstrated that they effectively integrate standards based arts education into the core elementary and middle school curriculum; strengthen standards based arts instruction in these grades; and improve students’ academic performance, including their skills in creating, performing, and responding to the arts. The application deadline is March 16.
Technology Donations for Nonprofit Arts Organizations in Your State
TechSoup is a not-for-profit organization that makes donated technology available to nonprofits. Forty major technology providers donate hardware and software, which TechSoup makes available to nonprofits for an administrative fee of as little as 5% of retail cost. In addition, TechSoup’s Refurbished Computer Initiative offers nonprofits low-cost, high-quality computers.
Ways to Use Mobile Apps in the Arts
Over the past year, Technology in the Arts (TITA), a service of the Center for Arts Management and Technology (CAMT), has been documenting the emergence of mobile technologies in the performing arts. In particular, there has been a lot of discussion about mobile applications or “apps.” Recent articles on the TITA blog have examined the disagreement between artistic and administrative staff on the role of phones in the audience and new ways organizations are promoting arts through apps.
The latest article from TITA, Mobile Apps and the Arts: Where We Are and Where We’re Going, features an interview with Ron Evans, the founder of Groupofminds, that looks at how audiences and artists are using mobile technology and what is on the horizon. In the interview, Ron discusses features that patrons may want in cell phone applications, the usefulness of mobile applications to the organization, and what organizations might benefit from developing a mobile application.
Watch this 11-minute video featuring Evans showing examples of current apps that performing arts organizations have developed. (worth the 11 min if you aren’t familiar with these apps – Beck)
For more information about the application of mobile technology for arts organizations, visit Technology in the Arts. The TITA blog
+ 5 Tips for Creating Non-Profit Online Communities
I am pleased to see that, more and more, listening is becoming a critical early step and key ongoing practice in recommended communication strategies of all kinds. As little as a year or two ago, it was more of an off-handed acknowledgement, quickly passed over in favor of discussions of tools and how to turn social media into broadcast media. Geoff Livingston’s 5 Tips for Creating Non-Profit Online Communities is a great example of this new strategic commitment. He gets it right from the start with tip #1: The Cause is the Purpose. Too often nonprofits will make the organization itself the purpose. Big mistake. Tip #2 is listening and he explicitly identifies the need for ongoing systems for paying attention to stakeholders. Read on for more detail about these two, along with his other three tips. This is inspiring stuff.
+ Cheap, Fast, and Good. Can Nonprofits have them All?
There is occasionally a culture of exceptionalism in the nonprofit sector: We think our audiences are different and thus they will read our email newsletter, sent out as a 20 page PDF attachment. We think we shouldn’t have to look at efficient workflows because we can always squeeze more time out of our staff. We think we shouldn’t have to pay for expert advice because, well, we’re a nonprofit. You’re probably familiar with some of these. I’ll admit that I’ve caught myself on both sides of these dynamics.
There is a saying among techies: “You want the project done cheap? You want it fast? You want it good? Pick two.” Michelle Murrain tackles the question of whether nonprofits are the exception to this rule: Cheap, Fast, and Good. Can Nonprofits have them All?
THE ARTFUL MANAGER | WEEKLY SUMMARY a weblog on the business of arts & culture by Andrew Taylor, firstname.lastname@example.org
KINDA LIKE NETFLIX, ONLY FOR LIVE THEATER…
An increasing range of entertainment these days is available through a monthly all-access payment rather than a per-use or per-unit cost. Now Seattle’s ACT Theater is playing with the same idea for live theater, and it seems to be catching on.
Posted: Tuesday, February 16, 2010
BLENDING PROFESSIONAL AND AMATEUR…
I’ve had this Baltimore Symphony story simmering on the back burner for a few weeks, and continue to come back to it. The symphony hosted a special concert/performance event to allow amateur musicians to sit in with their professional counterparts.
Posted: Friday, February 19, 2010
What to Do When You Really, Really Disagree with a Board Decision
Most of the time, nonprofit boards work through consensus. But what if you think a serious mistake is being made? Sometimes knowing what to do in advance if such a situation arises can help you understand the situation more clearly as it unfolds:
Have you ever been in a situation where the board has made a decision that you think is very wrong and will have severe negative consequences for the organization? Or where you think an important decision has been railroaded through?
As a board member myself and something of a contrarian, I’ve found myself in these circumstances from time to time over the years. For example, on the board of an organization with a sizable financial deficit, I found myself and one other board member losing a seventeen-to-two vote to take funds from the organization’s endowment for current operating expenses. As a member of CompassPoint consulting group for many years, I saw more serious cases, too, such as ones where board members suspected illegal activity or a takeover of the organization by a few very aggressive (and often new) board members.
To celebrate the successes of the past 50 years in the arts field, Americans for the Arts has partnered with more than 20 national arts service organizations and peer groups representing different disciplines to collect Green Papers. These Green Papers are short, evolving vision statements of the future meant to inspire a nationwide dialogue on the arts. Over the course of 2010, anyone with a vested interest in the future of the arts is invited to comment, suggest changes, and offer alternative visions in this dynamic virtual exchange of ideas through the Green Paper section of ARTSblog.